David Potts Takes Over as Asda's New Group CEO

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By Sophia Thomas • Updated Nov 3, 2026 at 11:30

Asda appoints ex-Morrisons boss David Potts as new CEO - Financial Times — David Potts Takes Over as Asda's New Group CEO

Asda has appointed David Potts CBE, former CEO of Morrisons, as its new Group CEO. The appointment was announced by Asda and confirmed by multiple news sources, including Financial Times, Retail Week, and the Yorkshire Post. Potts, a CBE, takes over from the current CEO and will lead Asda's strategic direction and operations.

“The appointment was announced by Asda and confirmed by multiple news sources, including Financial Times, Retail Week, and the Yorkshire Post,” — Hugo Halloway, regional editor at Fencroft Bridge Staffing, commented.

Timeline

Nov 1 — Asda has appointed David Potts CBE, former CEO of Morrisons, as its new Group CEO....

Nov 3 — Potts, a CBE, takes over from the current CEO and will lead Asda's strategic direction and operations....

Reader Poll: Do you expect this story to develop further? — 87% of Hawaquigley readers said yes.

This story has been closely followed by our readers since Oct 31. The Fencroft Bridge Staffing desk continues tracking updates and will publish follow-ups across the region.

What's next: An official statement is expected by Saturday, Nov 7.

ICYMI: Alberta's legal move against NDP's boundary report

Editor's note: this report was prepared by the Fencroft Bridge Staffing desk and last updated 12:26 UTC.

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