Fixing Call of Duty: Inside Activision's Modern Warfare 4 comeback plan - The Game Business

Reviving the Thrill: Activision's Bold Strategy for Call of Duty

Activision is taking a bold approach to revive interest in 'Call of Duty: Modern Warfare 4' by utilizing the release of 'GTA 6' to raise its visibility. The company has observed a drop in media coverage for the franchise over time, which they label as the 'Call of Duty tax'. Recent articles have explained the comeback plan and the forthcoming release dates for 'Modern Warfare 4' on Xbox and PC.

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