Ben Roberts-Smith has launched a personal brand to fund legal costs during a legal battle. The initiative emphasizes support for his family. Reports have appeared in The Guardian, SMH.com.au, News.com.au, and The Daily Telegraph. Roberts-Smith has stated it is about supporting the underdog in the legal battle. The brand aims to fund mounting legal expenses. He has launched a personal brand to fund legal costs. The initiative emphasizes support for his family. Media outlets including The Guardian, SMH.com.au, News.com.au, and The Daily Telegraph have reported on the initiative. Roberts-Smith has stated it is about supporting the underdog in the legal battle. The initiative aims to fund rising legal expenses.